Redeeming Love

The Project

Social Media Campaign. Paid Media. Digital and Social Strategy. Web Design & Development.

Redeeming Love, the historical romance novel written by Francine Rivers, has a devoted fan base. Our goal with this campaign was to reawaken their love for the story and establish the film’s release as THE event that fans have been waiting for.

My Role

Social Media Manager.

Social strategy. Concept creation. Copywriting (social and web). Develop social media voice. Project management. Post and manage social media. Analyze social media analytics and report metrics to client.

The Story

Redeeming Love is a historical romance novel written by Francine Rivers. Since it was published in 1991, the novel has procured a fiercely loyal fan base. Many fans have read it over a dozen times, countless have recommended it to everyone they know, and all of them have been waiting for the day that Redeeming Love would be adapted into a film.

Knowing this novel means so much to so many around the world, it was our goal to honor the story, the author, and the fans throughout the campaign.

The Strategies

INDENTIFY and excite the fans of the book. Reawaken their love for the story.

POSITION the movie as an EVENT– one that should be experienced with friends and in a theater, on the big screen.

PROVIDE opportunities for audiences to get to know the cast, so they are on the journey together.

DEVELOP highly targeted ads with very specific messaging for each audience.

CREATE TikTok content to give Redeeming Love a fresh voice that will resonate well with younger audiences.

The Execution

Social Media

Web

The Results

(in 6 months)

Agency: Sandoval Agency
Kudos: Yoalli Sanchez (paid media & tiktok), Evan Yuen (designer), Oscar Guevara (animator), Typhaney Bennet (web developer), Marisella Sanchez (account management), Kelli Crain (marketing director)