The Project

Social Media Campaign

Engage Manny Pacquiao’s devoted fans and inspire them to join his fight outside of the ring.

My role

Social Media Manager

Social strategy. Concept creation. Copywriting (social and web). Project management. Post and monitor social media. Develop brand voice. Social media community management. Analyze social media analytics and report metrics to client.

The Story

While Manny Pacquiao’s career is built around knocking his opponents down and out, he has devoted his life outside of the ring to building people and their communities up.

So how do you get a boxer’s loyal fanbase as excited about defending communities as they are about the art of self-defense?

The answer is Storytelling.

And luckily, Manny Pacquiao just so happens to have a very compelling story. One that transcends the world of boxing.

ELEVATE the Manny Pacquiao Foundation and its reach by sharing the breadth of the foundation’s work and ways to support it.

ENGAGE with Manny Pacquiao’s devoted fans, and inspire them to join his fight outside of the ring.

INSPIRE others to make a tangible difference in the world alongside Manny and his foundation.

CELEBRATE donors and emphasize the foundation’s appreciation for their support.

GENERATE buzz around the foundation by leveraging Manny Pacquiao, boxing, and giveaways

CELEBRATE donors and emphasize the foundation’s appreciation for their support.

234%

Increase in engagement rate on Facebook

16%

Increase in followers on Instagram

18%

Increase in engagement rate on Instagram

13%

Increase in followers on Facebook

37%

Increase in engagement rate on Twitter

446k

Average generated impressions on Twitter per month