Lululemon men’s

Advertising campaign.

CHallenging the belief that lululemon is
a women’s yoga brand while daring men
to Try the product for themselves.

My team and I created a campaign in about two months, then competed against 19 other teams to be selected as one of six finalists. We made it to the final round where we pitched our campaign to lululemon, and our team was selected as the final winner!

Experiential bus tour:

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Lululemon olympics pop-up:

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Digital:

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Spotify ads:

 
 

The client book:

 
 

Art Direction, Design, Photography and Strategy: Denzell Gallegos

Copy: Summer Ketchum

Media Planning: Ani Clifford